Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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New Google Trends Topic Reports Designed To Deliver More Accurate Results

Google Trends is rolling out new topic reports designed to deliver more accurate results, as well as offer topic predictions within the reports. Using Google’s example, now when a user searches for “rice” in a trends report, they will see topic predictions like “Rice…

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