Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids. AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down…
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First Yandex, now Bing, has beaten Google to offer Bitcoin conversion prices. Bing has announced that people can find the current rates by doing a search on Bing. Bing shared the news in a blog post today. It can be triggered in various ways, such as asking “one dollar in bitcoin,”…
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Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously…
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It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a […]
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In an interview published by Irish Independent, Irish airlines Ryanair CEO Michale O’Leary claims his airline has entered a partnership with Google, and is providing the search engine with flight pricing to help build a travel search and comparison tool. “We’ll be sharing the…
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Those Internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is…
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Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically for small and mid-sized businesses and their…
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