SearchCap: Google & Bing pirate agreement, local SEO & PPC tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google & Bing pirate agreement, local SEO & PPC tips appeared first on Search Engine Land.

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7 tips for small manufacturers thinking about using AdWords

New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. The post 7 tips for small manufacturers thinking about using AdWords appeared first on…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

[Webinar] Creative is Complicated: Tips for better brand/agency collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process…

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3 local SEO tips that deliver business results

Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. The post 3 local SEO tips that deliver business results appeared first on Search Engine Land.

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Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31

If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged. The post Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 appeared first on Search Engine Land.

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google expanded text ads, PPC tips & indexed URLs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expanded text ads, PPC tips & indexed URLs appeared first on Search Engine Land.

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7 advanced tips for Google Shopping ads

As we edge closer to the holidays, it’s time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch. The post 7 advanced tips for Google Shopping ads appeared first on Search Engine Land.

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Tips for when and how to use Feed Rules in Google Merchant Center

With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance. The post Tips for when and how to use Feed Rules in Google Merchant Center appeared first on Search Engine Land.

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