3 Tips To Fine-Tune Your Paid Search Program For The Holidays

Posted on November 3, 2013 by gftshappy

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience,…

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9 Tips For Getting Free Clicks Through Google News

Posted on October 20, 2013 by gftshappy

“News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist. Consider this: does the above quote describe the content of your…

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