It’s not hard to make the case that Pinterest is a perfect social network for marketers, and Tailwind CEO Daniel Maloney hit upon the crux of the matter during a session this week at SMX East in New York. Twitter, he said, is mostly about what I’m doing; Facebook is about who I am; Pinterest…
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Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Experimenting With A New User Interface The website All Google Testing reported today that Yahoo is experimenting with a new user interface. The report…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Digital Marketing Depot presents “Lessons Learned from the Evolution of Spam – Tips to Staying Ahead of the Email Deliverability Curve” on Thursday August 21 at 1 PM EDT. Join speakers Autumn Tyr-Salva and Jose Santa Ana of Message Systems, as they illustrate how email marketers…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organic traffic, SEO strategy, and how organic…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We’ve talked recently about the overlap of SEO and Public Relations, and as companies continue to shift away from old link building tactics toward more outreach-focused tactics, the landscape becomes even blurrier. While SEO isn’t taking over PR any time soon (or ever, for that matter),…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we’ve covered can also help SEOs as well as PPC practitioners, today’s…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Excel is that must-have tool for managing, analyzing and reporting on paid search campaigns that is impossible to know too well. Many of us are self-taught — picking up tips and tricks here and there — which makes it even harder to know what shortcuts and secret powers we’re…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing