The new columns report conversions on the days they occur instead of by ad click date.
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In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.
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Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
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Say goodbye to standard text ads by the end of the year.
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Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.
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Oh no – another indexing related bug. But this one is limited to only a few Google News publishers.
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But no, this doesn’t confirm Google is using engagement metrics in rankings.
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The upstart search engine’s visibility has been growing.
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SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing