Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency

Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways. The post Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency appeared first on Search Engine Land.

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The Most Important Thing SEOs Overlook: Internal Links

Most search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value. The post The Most Important Thing SEOs Overlook: Internal Links appeared first on Search Engine…

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How Google Won The PR Battle Over SEO, And Why That’s A Good Thing

Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands. The post How Google Won The PR Battle Over SEO, And Why That’s A Good Thing appeared first on Search Engine Land.

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B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever

Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion. The post B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever appeared first on Search Engine Land.

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What’s The Most Searched Thing On Google? Turns Out It’s “Google”

Webmaster Trends Analyst Gary Illyes said the most searched term on Google is “Google” itself during SMX West session. The post What’s The Most Searched Thing On Google? Turns Out It’s “Google” appeared first on Search Engine Land.

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