PPC 2018: These changes will have the biggest impact on advertisers in 2019

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.

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Double down on speed optimization with these 9 advanced tips

Does your site have a need, a need for speed? Here’s a breakdown of Google’s PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance.

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Already doing SEO? Add these two things to optimize for voice search

Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. The post Already doing SEO? Add these two things to optimize for voice search appeared first on Search…

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Invest in a killer PPC campaign by using these smart budget strategies

Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success. The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Search Engine Land.

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E-commerce companies can improve revenue by following these 5 tips

Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. The post E-commerce companies can improve revenue by following these 5 tips appeared first on Search Engine Land.

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