Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer! The post Featured snippets: How much do you really know about them? [QUIZ] appeared first on Search Engine Land.
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Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your…
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Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. The post Does finding that micro-moment feel…
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Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. The post How to download all of your landing pages from Google…
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Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.
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Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this…
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Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he’s been writing about it. The post 10 big changes with search engines over my 20 years of covering them appeared first on Search Engine Land.
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It was the biggest lottery drawing in U.S. history, and neither Google nor Bing showed searchers the winning numbers. Here’s who did. The post Powerball Numbers? You’ll Be Surprised Which Search Engines Knew Them appeared first on Search Engine Land.
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Link Week Columnist Julie Joyce gives insights into five ways to use competitive analysis to help build out a new link profile — without blindly copying it. The post How To Learn From Your Competitors Without Copying Them appeared first on Search Engine Land.
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No matter how good your scripts, they’re still vulnerable when other things go wrong. Columnist Russell Savage explains how to safeguard your work. The post 3 Simple Techniques to Insulate Your AdWords Scripts and Keep Them Running Smoothly appeared first on Search Engine Land.
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