Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
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With a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are in tip-top shape.
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An analysis of more than 5,600 Google Ads accounts.
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What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
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Many expect client budget and project changes will have a negative effect on their businesses.
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Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.
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Nofollow links will be included in your Link Report.
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Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format.
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Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
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Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted. Please visit Search Engine Land for the full article.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing