Tag Archives: Their

How paid search marketers can address brand measurement challenges and grow in their careers

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Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

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How marketers can best optimize their Google Shopping ads

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Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.

Please visit Search Engine Land for the full article.

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Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

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Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft partners with Shopify to help retailers expand their reach

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Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing