Google previews MUM, its new tech that’s 1,000x more powerful than BERT

Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.

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Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.

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Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results

A machine-learning AI is handling 15% of Google’s search queries. The post Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results appeared first on Search Engine Land.

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How Google Won The PR Battle Over SEO, And Why That’s A Good Thing

Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands. The post How Google Won The PR Battle Over SEO, And Why That’s A Good Thing appeared first on Search Engine Land.

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Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working

You know that a certain keyword is performing really well for you, but you’re only getting so much traffic. Columnist Tom Demers shares tips for wringing more visitors out of a profitable keyword. The post Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working…

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Quality Content Factors: A List That’s Actually Helpful

We’re all chasing “quality content” – but what does that actually look like? In an apparent effort to help publishers rank better, Google released a notoriously unhelpful list of questions. Bing was a little more resourceful with their more recent guidelines for quality content, but there are…

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