Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+,…
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The Guardian reported yesterday DuckDuckGo, the search engine that keeps user searches private, is now up to four million queries per day, with over a billion queries performed on the anonymous search engine during 2013. Prior to the PRISM scandal that revealed the NSA was regularly tracking…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
As someone responsible for compiling, analyzing and putting narratives to raw marketing data, I spend a good portion of my time reviewing similar material from other sources in our industry. This is helpful for generating new ideas for analyses and serves as a basic sanity check of the results we…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Be selective in your battles, sometimes peace is better than being right.
source
Be selective in your battles, sometimes peace is better than being right.
source
Be selective in your battles, sometimes peace is better than being right.
source
A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and July 2013, Google increased the number of…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Be selective in your battles, sometimes peace is better than being right.
source