Tag Archives: than

Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

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Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land.

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SMX Advanced is almost sold out! Less than 100 tickets left.

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SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO…

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Study argues Yelp drives higher conversions than Google and Facebook

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92% of respondents said they made a purchase after visiting the site. The post Study argues Yelp drives higher conversions than Google and Facebook appeared first on Search Engine Land.

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Google launched more than 1,600 new changes in search last year

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Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. The post Google launched more than 1,600 new changes in search last year appeared first on Search Engine Land.

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Merkle: Google Q4 search growth aided by changes other than ETAs

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Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google. The post Merkle: Google Q4 search growth aided by changes other than ETAs appeared first on Search Engine Land.

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Local SEO is about so much more than tools

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Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land.

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How to audit canonicalization and ensure it helps, rather than hinders, your rankings

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Columnist Brian Harnish discusses in detail canonicalization issues that may not normally be covered in an SEO audit — and how to effectively address them. The post How to audit canonicalization and ensure it helps, rather than hinders, your rankings appeared first on Search Engine Land.

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