Google has updated the AdWords ad preview tool for expanded text ads

The view now includes sample ads and separate views for mobile and desktop. The post Google has updated the AdWords ad preview tool for expanded text ads appeared first on Search Engine Land.

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The dust has settled on AdWords expanded text ads. What now?

Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads. The post The dust has settled on AdWords expanded text ads. What now? appeared first on Search Engine Land.

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Spell-check your new expanded text ads with this AdWords script

Expanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors. The post Spell-check your new expanded text ads with…

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Merkle’s early data on expanded text ad CTRs: Results are mixed

The agency looked at expanded text ad performance from both brand and non-brand traffic. The post Merkle’s early data on expanded text ad CTRs: Results are mixed appeared first on Search Engine Land.

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Google expanded text ads are live, and device bidding & responsive ads for native roll out

Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land.

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Google rolling out price extensions for mobile text ads

The new text ad extension shows pricing information about products and services — and takes up significant real estate on mobile. The post Google rolling out price extensions for mobile text ads appeared first on Search Engine Land.

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Google testing ratings percentage instead of yellow ratings stars in text ads

Attention-grabbing yellow is replaced with a light gray font. The post Google testing ratings percentage instead of yellow ratings stars in text ads appeared first on Search Engine Land.

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Now you can edit text ads and address disapprovals in Bing Ads apps

Make quick fixes and updates to Bing text ads right in the iOS and Android apps. The post Now you can edit text ads and address disapprovals in Bing Ads apps appeared first on Search Engine Land.

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How to prepare for AdWords’ expanded text ads and device-based bidding

Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. The post How to prepare for AdWords’ expanded text ads and device-based bidding appeared first on Search Engine Land.

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