Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads. The post 3 free AdWords testing tools to adopt today appeared first on Search Engine Land.
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Google is testing a new Google local knowledge panel layout with owners promotions. The post Google local knowledge panel testing promotion box appeared first on Search Engine Land.
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If you’ve been holding off or haven’t found the promise of higher CTRs with ETAs yet, you’re not alone. Don’t get discouraged. The post Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31 appeared first on Search Engine Land.
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The test is another effort to monetize local queries on mobile. The post Google testing new look for local inventory ads in place of local pack appeared first on Search Engine Land.
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YouTube videos now being tested in Google Image Search for mobile for retail based queries. The post Google Image Search testing YouTube videos with “New Look on YouTube” appeared first on Search Engine Land.
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For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test. The post Amazon begins testing Product Listing Ads on AdWords appeared first on Search Engine Land.
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The promoted pins in Google Maps are being tested on Android devices. The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.
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Advertisers can feature special offers in their text ads with the extension. The post Google testing new Promotion Extension in text ads appeared first on Search Engine Land.
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The ads are available for iOS and Android apps. The post Bing Ads starts testing app install ads in the US appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Flights updates, SEM testing & MarTech Today launch appeared first on Search Engine Land.
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