Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign Builds Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted…
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Looking for the next showing of “Jersey Boys”? If you’re searching for movie times, chances are you’ll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary “America: Imagine the World Without Her”…
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The team at CPC Strategy spotted a new test in the Google Product Listing Ads (PLAs) last night. In a search for coffee grinders that was qualified with “best”, the PLAs were shown in order of a numerical rankings system that appears to be factoring in the quality and quantity of each…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing