Book An Appointment Right From The Search Results With Google’s Latest Test

“Book an appointment” feature is now appearing in some knowledge panel results. The post Book An Appointment Right From The Search Results With Google’s Latest Test appeared first on Search Engine Land.

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Take The Google Geo-Location Test: Where Does Google Think You Are?

Submit your results to a survey aiming to understand the accuracy of Google’s geo-location data. The post Take The Google Geo-Location Test: Where Does Google Think You Are? appeared first on Search Engine Land.

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SearchCap: Google Maps Update, Google Quote Boxes & Geo-Location Test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Update, Google Quote Boxes & Geo-Location Test appeared first on Search Engine Land.

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Here’s An AdWords Script That Will Let You A/B Test Anything

Columnist Daniel Gilbert wasn’t satisfied with AdWords’ native A/B testing capabilities, so he and his team wrote a script. The post Here’s An AdWords Script That Will Let You A/B Test Anything appeared first on Search Engine Land.

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SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger….

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Google Launches Mobile Friendly Test Tool

Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help. The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells…

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SPONSOR MESSAGE: Test your social marketing intelligence – you could win a free trip to SMX Social!

Enter the first annual SMX Biggest Social Geek Contest, sponsored by Marin Software, and see how you stack up against your peers. Take the SMX Social Media Marketing quiz. First prize is a trip to SMX Social in Las Vegas and your choice of an iPad mini, Playstation 4 or an Xbox One! So play…

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Latest Google AdWords PLA Test: Segmenting Products By Brand

Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand. While researching Chromebooks, Samuel Edwards at Tenthwave…

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Bing Ads Launches Close Variants Test In US

Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the…

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New Google AdWords PLA Test Groups Products By Price

This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks —…

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