SMX Overtime: How to use customer segmentation to test new value propositions

SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into ‘proof of concept’ with testing customer segmentation in Google Ads Customer Match.

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SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google emphasizes ‘Message this business’ in new local search test

Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?

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