And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.
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Plus, trying to get shadow banned on Insta for science
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Tinuiti’s granular look at search term data offers a snapshot of how big Google’s search terms update is for advertisers.
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The change removes visibility into more than 20% of search terms, one agency finds.
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The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for.
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PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year.
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A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.
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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.
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The updated reporting grid also includes an Added/Excluded keywords column.
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Your cheat sheet to demystifying marketing automation.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing