The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine…

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SearchCap: Google local tweets, AdWords audience targets & SEO strategies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local tweets, AdWords audience targets & SEO strategies appeared first on Search Engine Land.

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SearchCap: Google featured snippet failure, Bing radio search & AdWords targets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google featured snippet failure, Bing radio search & AdWords targets appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing