As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil. The post The eerie future of AdWords targeting appeared first on Search Engine Land.
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Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process. The post Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia appeared first on Search Engine Land.
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Query matching set to improve over several months. The post Google says Dynamic Search Ad targeting will soon get better appeared first on Search Engine Land.
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Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data. The post Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting appeared first on Search Engine…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Device Targeting, Google Knowledge Graph Color & Yahoo Mortgage Calculator appeared first on Search Engine Land.
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The forced migration could lead to competing ad serving in your account if you haven’t take action. The post Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week appeared first on Search Engine Land.
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Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines. The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger….
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To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now. Instead, what advertisers will see beginning in…
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Desktop and tablets are now united across paid search — with one caveat. Bing Ads has officially combined tablet and PC targeting in search campaigns on the platform, following on Google’s move to do so last year with the introduction of Enhanced Campaigns. Bing Ads announced the…
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