SearchCap: Smart devices, SEO in 2018 & ad targeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Smart devices, SEO in 2018 & ad targeting appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Smart devices, SEO in 2018 & ad targeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Smart devices, SEO in 2018 & ad targeting appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Your 6 new ways to use location targeting

Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. The post Your 6 new ways to use location targeting appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

LiveRamp adds people-based search targeting to IdentityLink

Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. The post LiveRamp adds people-based search targeting to IdentityLink appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google is extending in-market audience targeting to Search campaigns

Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google brings campaign-level audience targeting to all AdWords advertisers

The new feature will be a big time-saver. The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing