Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
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Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
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If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.
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“You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels.”
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In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.
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Advertisers’ targeting options for users under 18 will be limited to age, gender and location.
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This could also be an expensive option if your budget is lower, as your initial CPA could fluctuate as the data is collected and optimized targeting figures things out.
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Local business owners are no longer limited to advertising around their physical location.
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B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
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