Tag Archives: Target

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

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Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

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See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies.

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How much should we care about voice search? It depends on target audience

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A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

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Agencies say search, social spend will rise, but increases target 5 platforms

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While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.

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