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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.
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Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.
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Complaint to European Commission applies the logic of the Shopping Search case to local search.
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Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. The post How long does reputation management take? appeared first on Search Engine Land.
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SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use…
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The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this…
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Google Assistant is officially available for my Android phones this week, but the rollout will take time. The post Google Assistant might take weeks to reach your Android phone appeared first on Search Engine Land.
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Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages. The post New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries appeared first on Search Engine Land.
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Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you’ll also help out the industry as a whole. The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing