Social advertising? Earned/owned social? Get the latest tactics at SocialPro.

We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; and those responsible for both. Marketing Land’s SocialPro is for you, regardless of which description best fits you. SocialPro features sessions…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro

Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning….

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 PPC Trends And Tactics You Can’t Ignore In 2016

Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments. The post 3 PPC Trends And Tactics You Can’t Ignore In 2016 appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!

Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday. Secure your seat today! Here’s what you can look forward to: Results-driven techniques that will…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 SEO Tactics To Kick-Start The New Year

If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and 2015 contracts have already been signed. There’s nothing left to do but close that computer, put on your slippers, throw a log on the fire,…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

58% Of Local Marketers Will Change Tactics After Pigeon Update

Columnist Myles Anderson shares the results of an InsideLocal survey detailing the impact of Google’s recent local algorithm update, Pigeon. The post 58% Of Local Marketers Will Change Tactics After Pigeon Update appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Reports “Right To Be Forgotten” Totals, Should You Copy SEO Tactics? & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Nixed 4,143 Links To YouTube, Groups Under “RTBF” On the heels of our earlier discussion of search-index removal requests under the…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Up Close @ SMX Advanced: Amazing Paid Search Tactics

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West

Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose:…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Media Marketing Tactics that Work – Next Week in Las Vegas

Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, driving traffic with content or buying paid ads, SMX Social Media Marketing is meant just for you. Have a look at the agenda, jam-packed with proven…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing