It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

It’s time to embrace new strategies for apparel: Broadening tactics through user intent

Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!

For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Start your SEO and SEM campaigns off fresh with tactics that work

Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21–23 in San Jose! The post Start your SEO and SEM campaigns off fresh with tactics that work appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. The post PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!

SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content and more. View the exceptional content in our agenda, then register for the ultimate search…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 e-commerce link building tactics that still work in 2016

Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. The post 4 e-commerce link building tactics that still work in 2016 appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts

Voice search optimization, content for SEO, advanced link building, Google Q&A and the first exposure of a massive new local ranking study on June 21. The post SMX Advanced Local Workshop: tactics from Google, Bing, leading local experts appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Refine your content marketing tactics to benefit from enhanced search engine display

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing