When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it.

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Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET

Only UET will be supported for conversion tracking by the end of June. The post Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET appeared first on Search Engine Land.

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Bait & Switch Hacking Is Gaining Top Rankings In Google

Hackers are injecting content into websites to get Google visitors, then redirecting them elsewhere. The post Bait & Switch Hacking Is Gaining Top Rankings In Google appeared first on Search Engine Land.

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Google Is Practically Begging Firefox Users To Switch Their Default Search Engine

A new message above Google’s search results is the most visible attempt yet at getting Firefox users to switch back to Google. The post Google Is Practically Begging Firefox Users To Switch Their Default Search Engine appeared first on Search Engine Land.

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Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns

The August deadline for converting your Google product listing campaigns (PLA) to the new Shopping Campaigns structure — before Google does it for you — is just a few months away. A new study from CPC Strategy suggests it’s worth making the switch sooner rather than later. CPC…

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