Successful SEO programs require content that supports the entire buy cycle

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. The post Successful SEO programs require content that supports the entire buy cycle appeared first on Search Engine Land.

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Bing Ads Editor now supports custom ad copy for native ads on MSN.com

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….

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Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads

The new version is now available. The post Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads appeared first on Search Engine Land.

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AdStage Now Supports Google Shopping Campaigns Management

E-commerce marketers can manage AdWords text and product listing ads from the ad management platform. The post AdStage Now Supports Google Shopping Campaigns Management appeared first on Search Engine Land.

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DuckDuckGo Now Supports Instant Answers In French, German, Czech & Polish Languages

Now you can get 9 million answers in French, German, Czech & Polish from DuckDuckGo. The post DuckDuckGo Now Supports Instant Answers In French, German, Czech & Polish Languages appeared first on Search Engine Land.

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Google SafeSearch For Schools Now Supports HTTPS

Google’s Brian Fitzpatrick, Engineering Director, announced on the Google Security Blog that the Google SafeSearch feature that network administrators can force over their networks now supports HTTPS. That means if the network administrators upgrade to the new protocol, all searches over…

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