Report: Releasing Super Bowl ads early jump-starts lifts in brand search

Quantcast data shows impact of releasing ads and teasers online before the big game. The post Report: Releasing Super Bowl ads early jump-starts lifts in brand search appeared first on Search Engine Land.

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SearchCap: Google algorithm update, Super Bowl search ads & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google algorithm update, Super Bowl search ads & voice search appeared first on Search Engine Land.

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Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys

Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume. The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.

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Act now: SMX Advanced super early bird rates expire this Saturday

SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store: 30+ sessions, keynotes and workshops featuring results-producing strategy and tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations…

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Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

Ads drove more than 7.5 million incremental searches for Super Bowl advertisers. The post Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70% appeared first on Search Engine Land.

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SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies appeared first on Search Engine Land.

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Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

Google sometimes makes it Super Bowl Saturday rather than Super Bowl Sunday — when the event will be held. The post Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016 appeared first on Search Engine Land.

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SearchCap: “The Martian” On Bing Maps, Common Adwords Mistakes & Super Mario Google Easter Egg

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars Sep 15, 2015 by Amy Gesenhues Microsoft is giving moviegoers an…

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Super Mario Brothers Turns 30 & Scores A Google Easter Egg

Search Google for “Super Mario Brothers” and the game’s iconic question-mark brick appears in its knowledge graph card as an interactive image. The post Super Mario Brothers Turns 30 & Scores A Google Easter Egg appeared first on Search Engine Land.

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