Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.
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Plus, Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic
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Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.
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Create linkable assets and identify relevant opportunities to reach a wider audience.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If your strategy has a heavy focus on link acquisition, the end of the year is a good time to shift some of your efforts to other areas.
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And the questions clients should be asking prospective agencies.
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Groups of 3 or more save up to 20% off!
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Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach.
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Live Webinar: Tuesday, February 26, at 1:00 PM ET (10:00 AM PT)
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Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first…
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