SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks.
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Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.
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Brands had limited or non-existent review-response strategies, failed to optimize for unbranded keywords and didn’t do enough local-social posting.
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A new study on featured snippets in Google shows you how competitive this search real estate can be.
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Surprise, surprise – a Google ranking study shows links are still important for ranking.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google’s response is that significant SERP personalization is ‘a myth.’
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This translated into more than 120 additional repair orders per month or about 360 new customers during the quarter.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice assistant study, SEO audits & PPC budgets appeared first on Search Engine Land.
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While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals. The post Study: Google Assistant most accurate, Alexa most improved virtual assistant appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing