Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.
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Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers.
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Since robots.txt files impact crawling, it’s important for site owners to understand how it’s treated by search engines. Columnist Glenn Gabe covers two cases involving multiple robots.txt files (by subdomain and protocol).
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new study looks at how contextual relevance of ads to content influences consumers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Study compared rankings for the same queries across six Bing-powered search sites, including Bing itself.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
User-generated content helped a healthcare network nonprofit cut down time spent sourcing unique copy, while engaging their audience and increasing organic traffic by 200+%.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
With this latest update, Google has made identification of ads less accurate so people think more results are ads when they’re not.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Image carousels also occurred 151% more often than the previous year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing