Google Updates Its Structured Data Testing Tool, Documentation & Syntax Support

Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup support. The post Google Updates Its Structured Data Testing Tool, Documentation & Syntax Support appeared first on Search Engine Land.

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SearchCap: Google Maps App Revised, Social Links In Knowledge Graph, Google Structured Data Updated

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps App Revised, Social Links In Knowledge Graph, Google Structured Data Updated appeared first on Search Engine Land.

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SearchCap: Google Structured Snippets, DuckDuckGo Blocked In China & Ask.com Arbitrage

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Ask.com Google Arbitrage Ever Stop? Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why…

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Up Close @ SMX: Enhancing Results With Structured Data & Markup

When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way…

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How Online Retailers Can Leverage Unique Identifiers & Structured Data

Ever since the Hummingbird update, there has been a ton of Internet buzz about entity search. What is entity search? How does it work? And what exactly is an “entity”? However, the topic of entity search as it relates to e-commerce and Google Shopping has been neglected. Everything you…

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The Structured Data Brouhaha At SMX East: Clarifying Contentious Issues

If you attended the Structured Data Superstars session at SMX East earlier this month, you probably witnessed a very brief interchange between myself and Googler Pierre Far at the end of the session. Pierre woke everyone up by stating that some of the semantic markup recommendations I’d…

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Structured Data Superstars @ SMX East

Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing…

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