Paid search advertisers now have another tool in their kit — structured snippet extensions. Columnist Matt Umbro explains how to employ them and how they fit in with your other AdWords options. The post Sitelinks, Callouts & Structured Snippets, Oh My! appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App appeared first on Search Engine Land.
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Google hints that one day, Google may decide to use structured data in their ranking algorithm. Something Google has declined several times previously. The post Google May Add Structured Markup & Data To Ranking Algorithm appeared first on Search Engine Land.
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The latest extension gives advertisers more control in choosing which key features to highlight in their ads. The post New AdWords Structured Snippet Extension Is Rolling Out appeared first on Search Engine Land.
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Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you’re making use of structured data markup, here’s how you can avoid getting slammed. The post Spammy Structured Markup Penalty & Recovery – Use Schema Markup With…
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Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Offline, App Indexing & Structured Data appeared first on Search Engine Land.
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Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data. The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land.
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Automated extensions display content from ad landing pages. The post Google Debuts AdWords Dynamic Structured Snippets appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Drops Links, AdWords Structured Snippets & Mobile-Friendly Algorithm appeared first on Search Engine Land.
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