Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. The post Why it’s time to re-evaluate your AdWords account structure appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC tips, link structure & more appeared first on Search Engine Land.
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SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links. The post Optimizing your internal link structure appeared first on Search Engine Land.
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As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages. The post Don’t trust Google to structure your local data appeared…
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While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared…
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Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. The post What’s A Good PPC Account Structure, Anyway? appeared first on Search Engine Land.
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On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing