Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior.
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Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth. The post How to build a stronger, more effective PPC team appeared first on Search Engine Land.
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Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. The core changes are behind…
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