Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. Hell discuss why its essential to develop the right…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your backlink portfolio and set up a convenient time…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your backlink portfolio and set up a convenient time…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating. Barry Schwartz reported last week on John Marbach’s exposé of the popular music site, Rap Genius, which had started an “affiliate”…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. 
That said, Google’s Hummingbird algorithm, along with all of the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing