The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal. The post Google adds Maximize Conversions automated bid strategy in AdWords appeared first on Search Engine Land.
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Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. The post How to build an SEO strategy to dominate your market appeared first on Search Engine Land.
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Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. The post Your flexible SEO strategy: Creation, execution and measurement in an…
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Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. The post Link campaigns: Strategy development and review appeared first on Search Engine Land.
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The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo. The post Microsoft debuts brilliant Cortana SDK strategy appeared first on Search Engine Land.
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Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.
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Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. The post Integrate lifetime value to benefit a customer-led SEO strategy appeared first on Search Engine Land.
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Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. The post Using automation to execute PPC strategy appeared first on Search Engine Land.
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Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose. The post The benefits of creating a purpose-driven SEO strategy appeared first on Search Engine Land.
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Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO. The post How to adjust SEO strategy to Google’s new SERP ad layout appeared first on Search Engine Land.
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