SPONSOR MESSAGE: Connecting Online and In-Store Marketing Strategies

This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall increases in segmented goals such as better search engine ranking, increased foot traffic and return customer engagement. Get your copy now. The post…

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Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords

Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page that remarketing list performance is now among…

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SPONSOR MESSAGE: Trends & Strategies For Commerce Marketers

With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. The “Trends and Strategies for the Commerce Marketer” white paper can help you understand: How to implement revenue-driving programs How will you maximize…

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Prioritizing SEO Strategies In 2014: Where To Focus

Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of…

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4 Content Marketing Strategies That Still Build Links

Does anybody else hear R.E.M. (video autoplay) playing in their heads every time they open a post about link building? Link building as we knew it is changing drastically; and seriously folks, it’s getting hard to write about. What’s the latest breaking news? Spammy guest posting for…

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