Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success. The post 4 effective local positioning strategies you’re overlooking appeared first on Search Engine Land.
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Join professional social media marketers just like you learning the latest ROI-driven tactics at Marketing Land’s SocialPro, June 20–21 in Seattle, WA. We’ve changed the date and location of this event based on your feedback to help you get a head start with your campaigns and end-of-year planning….
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Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions. The post 6 strategies to build links for your small business website in 2016 appeared first on Search Engine Land.
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Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. The post AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies appeared first on Search Engine Land.
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Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search. The post 5 Simple Strategies To Improve Your Blog’s Search Rankings appeared first on Search Engine Land.
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Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. The post How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season? appeared first on…
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Updates offer status annotations for flexible bid strategies, more performance reporting. The post Google Adds Reporting Features For AdWords Flexible Bid Strategies appeared first on Search Engine Land.
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These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves. Columnist Wesley Young shows you how to get the best bang for your marketing buck with these underused tactics. The post 14 Billion Reasons You Must Look At These 5 Underutilized…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Search Marketing Strategies, Google On New TLDs & Bing Search Traffic Issues appeared first on Search Engine Land.
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A majority of digital advertising budgets are put towards search, so the ability to be competitive in this space is critical. Columnist Matt Ackley discusses how you can maximize your ROI when creating your bidding strategy for paid search. The post Bidding & Optimization Strategies To Take…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing