Tag Archives: Strategies

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

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Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

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Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

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Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.

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PPC award winners talk strategies for competitive times, industries, and marketplaces

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The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.

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SEO strategies from the Search Engine Land SEO initiative award winners

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This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Combine location data and external trends to build diverse audience strategies [Video]

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Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing