How to use device bid adjustments, straight from Google

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. The post How to use device bid adjustments, straight from Google appeared first on Search Engine Land.

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Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates

The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday. The post Google Announces “Purchases On Google” For Buying Straight From PLAs And Other Mobile Shopping Updates appeared first on Search Engine Land.

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Bing’s Page Zero Offers Deep Links & Shortcuts To Relevant Information Straight From The Search Box

Today, Bing released a detailed overview of its Page Zero experience, a new search feature that delivers deep links directly from the search box with shortcuts to relevant information associated with the search term. According to the announcement, the new feature gives “best”…

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