From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits

Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising…

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Google AdWords Testing Nearby Store Reminders For Google Now Users

With the tap of an AdWords ad extension, Google Now will set reminders for users to visit an advertiser’s location the next time they are nearby. The post Google AdWords Testing Nearby Store Reminders For Google Now Users appeared first on Search Engine Land.

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SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10 appeared first on Search Engine Land.

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Search Ads In Google Play Store Rolling Out For All Android App Marketers

App install ads appear in search results in the Play Store. The post Search Ads In Google Play Store Rolling Out For All Android App Marketers appeared first on Search Engine Land.

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SearchCap: Google+ Pages, App Store Search & Google Maps Trick

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google+ Pages, App Store Search & Google Maps Trick appeared first on Search Engine Land.

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Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact

Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. The post Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact appeared first on Search Engine Land.

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SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of…

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Search In Pics: Google+ Keychains, Instagram Printer & Google Wear Retail Store

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Print Your Instagram Selfies: Source: Google+ Google Developer Group Chefs:…

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Paid Search Drives Store Revenue… But How Much?

RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…

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