Google says it has now tracked 4 billion store visits from ads

The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. The post Google says it has now tracked 4 billion store visits from ads appeared first on Search Engine Land.

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Search in Pics: Google & Sergey Brin protests, an Asian conical hat room & Google Somalia store

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Sergey Brin protesting at San Francisco airport: Source:…

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Mind the store: Using AdWords to drive offline sales

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions. The post Mind the store: Using AdWords to drive offline sales…

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Search in Pics: Google wine gift, holiday staircase & Google paradise store

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Paradise store: Source: Instagram Google holiday staircase: Source:…

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