Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform. The post Removing duplicates in Yext: still a hands-on process appeared first on Search Engine Land.
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Believe it or not, insecure web pages can still get the HTTPS ranking boost. The post Google’s HTTPS algorithm still only looks at the URL to give ranking boost appeared first on Search Engine Land.
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Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them. The post Should you still be using an SEO enterprise…
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Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. The post 4 e-commerce link building tactics that still work in 2016 appeared first on Search Engine Land.
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Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. The post Why links are still the core authority signal in Google’s algorithm appeared first on Search Engine…
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Only UET will be supported for conversion tracking by the end of June. The post Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET appeared first on Search Engine Land.
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In one week, join other professionals in tackling issues at the intersection of marketing and technology at MarTech: The Marketing Tech Conference. All Access conference passes are SOLD OUT — but it’s not too late for you to attend. You can still register for an Expo Pass by March 20 and pay…
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A new study broke down one million Google results. The results show that links & content had the highest correlation with a low Google position. The post Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings appeared first on Search Engine Land.
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Myths and misconceptions about search engine optimization just don’t seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it. The post Why Grave Misconceptions About SEO Still Persist appeared first on Search Engine Land.
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Google has confirmed that the Panda 4.2 update that started rolling out 2.5 months ago is still rolling out. The post Google Panda 4.2 Is Still Rolling Out appeared first on Search Engine Land.
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