Plus, how to set up Google Analytics 4 using Google Tag Manager.
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Digital Marketing Depot presents “Lessons Learned from the Evolution of Spam – Tips to Staying Ahead of the Email Deliverability Curve” on Thursday August 21 at 1 PM EDT. Join speakers Autumn Tyr-Salva and Jose Santa Ana of Message Systems, as they illustrate how email marketers…
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At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging from the expected free shipping to 2-in-1 offers…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing