Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced. The post SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics appeared first on Search Engine Land.
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Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data. The post Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond appeared first on Search Engine Land.
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New Google Webmaster Tools email notifications drive app deep linking awareness in terms of errors and impression and click statistics. The post Google App Indexing Statistics & Errors Being Emailed To Webmasters appeared first on Search Engine Land.
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