When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Along with the Super Bowl, there’s another annual big game that happens — sites trying to be number one for “What Times Does The Super Bowl Start?” This year, I want to win by pointing out that no one should click on any of the articles competing. Just look up, searchers…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When things aren’t adding up in your life, start subtracting.
source
We all start as little nuts.
source
We all start as little nuts.
source
When things aren’t adding up in your life, start subtracting.
source
When things aren’t adding up in your life, start subtracting.
source
We all start as little nuts.
source
We all start as little nuts.
source